Irregular
Records – a brief history
At
the start of the 1980s I was playing in a band called Grubstreet. We
decided to approach record companies with some demo cassettes. This
proved to be a deeply depressing experience. I
particularly recall one A&R haircut called Wally Brill at
A&M Records; listening
to someone who plainly imagined that the aforementioned haircut was a
substitute for intelligence arrogantly
dismiss my work convinced me that this whole process was a complete
waste of time & energy. My friend Brooce The Moose
pointed out that it was actually possible to manufacture records
independently, & not just singles like Punkrock had done, but albums
too.. This also meant you had complete artistic control, which seemed -
& to be honest still seems – more important than music bizz
commercial success.
There
are the problems of distribution, promotion & finance – the first
LP was funded by loans from friends & relatives & the sale of a
rather nice if unnecessarily blue custom made Stratocaster - but
although rarely ever showing anything remotely approaching a profit,
Irregular has managed to be more or less self-financing – income from
the last album pays for the next one. & after a few uneasy
relationships with various distributors, Irregular Records are now
distributed by Proper Music. Generally Irregular Records get filed under
“Folk”, which is usually vying with “Jazz” or “Easy
Listening” for the title of smallest & most obscure section in the
shop, which doesn’t help matters either, but theoretically all you
have to do is head into your nearest HMV etc & persuade the haircuts
that work there to find it & order it on their computers – be
prepared for a plethora of excuses as to why this isn’t possible, or
why once having reluctantly found an Irregular album on their computer,
it is absolutely impossible for them to order it . We ought to institute
an award for the most audacious or mendacious way of saying “Ican’tbearsedwhydon’tyoujustbuyRobbieWilliamslikeeveryoneelse?”
Initially Irregular
Records was intended as a means to release my own recordings, the first
of which appeared & sort of just sat there mouldering in boxes in my
dad’s garage in 1985. However, in 1987 the second album “Skewed,
Slewed, Stewed & Awkward” did a little better & eventually I
seem to have sold or given away all 500 copies. In 1991 Irregular
released its first CD, & by the end of the 90s Irregular was
releasing albums by people who for one reason or another thought it was
a good idea to operate under the Irregular flag of convenience.
Currently we have just started the UNLaBELLED label, with the intention
of supporting & encouraging artists who are in the process of
establishing a wider, national reputation. There is not much of an
Irregular business plan: I make CDs & if Irregular can be of help to
artists whose work I like then so much the better. I think that
Irregular may well be one of the longest surviving independents that has
remained truly independent.
Irregular
Records has mainly released work by artists whose primary interest is in
literate song, though we also like a bit of world music fusion stuff
too.
Robb
Johnson, Managing Dogsbody